Really that sounds very grown up? Who did you steal that line from?
Ah, you can see right through me. OK, that actually comes from advertising legend turned wine producer, Sir John Hegarty - of Vorsprung Durch Technik and Levi jeans advertising fame
Why we need to stop backing industry-driven innovation & invest in consumer-driven innovation
By Richard Siddle
Really that sounds very grown up? Who did you steal that line from?
Ah, you can see right through me. OK, that actually comes from advertising legend turned wine producer, Sir John Hegarty - of Vorsprung Durch Technik and Levi jeans advertising fame - who fears the wine industry is being left behind, as it is too often driven by industry and not consumer-driven innovation?
What does he mean by that? Well, have a look at our wine aisle and you can see wine after wine that is there because of industry issues, the strength of one international currency over another and the size and quality of different harvests around the world...read more
With the perfect combination of personal service and tech support
By Chris Losh
Big and buzzy they might be, but trade fairs aren’t always efficient.As Justin Liddle, MD of Mentzendorff puts it, ‘‘How often have you spent the day waiting for a particular buyer to come along and then the minute you step away for fifteen minutes you discover they’ve lingered and gone?’
Equally, as visitors navigate packed stands or wait for swamped contacts, they don’t always achieve all they’d hope to in the time they’re there.
Which is why the London Wine Fair’s new Hosted Buyers & Concierge service is – as buyers and exhibitors alike agree – such a game changer...read more
The WSTA team are thrilled to announce our continued partnership with the prestigious London Wine Fair 2024! This collaboration promises to be an exceptional opportunity for all industry professionals and is not limited to WSTA members.
We invite you to our webinar where we will open up the conversation. Please let us know which drinks industry issues you would like the WSTA to address at London Wine Fair 2024. Bring your suggestions and your questions for both the WSTA and the LWF team and help to set the agenda to suit you!
Registration for London Wine Fair 2024 is open! The Fair will be taking place on 20th - 22nd May 2024 at Olympia London.
We are also excited to announce that the Fair will be hosting a tasting in homage to the late Steven Spurrier’s landmark “Judgment of Paris”.
“Judgement of London” will be a significantly updated version to reflect the breadth and maturity of today’s fine wine market. Whilst the original tasting saw current vintages of Bordeaux and Burgundy pitched against their Californian counterparts, the 2024 version will see a broader inclusion of European icon wines and The Rest of the World equivalents, a more realistic benchmarking nearly half a century on...Read more
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